girling design

Brand Resonance - what does it take?

2011-06-17T22:52:00.000-07:00

It takes a brand that is continually distinguished by being the unifying voice of an existing shared emotion or belief. Their products or services by association naturally become a meaningful symbol that allows the consumer to feel like they are the ones championing the belief. Nicholas Girling

How to write for a web page

2010-06-26T18:24:00.000-07:00

In many cases, selling services on the internet is simple if some basic principles are applied. It is important to consider that the internet is not like a brochure. You don't have a captive audience. i.e. It is very easy to move on to another web page or simply dismiss a company because of a minor negative with regards to communication. The main difference between paper based brochures and

Paul Rand on design

2010-06-18T03:00:00.001-07:00

3d display for architectural models

2010-01-13T18:12:00.000-08:00

Holographic Architectural Imaging by Zebra from Core77 on Vimeo. I can imagine this being quite useful for surgery explanations to patients as well. I guess we will see this in fold out iphones soon.

Organic Vs Sponsored Search Engine Optimisation (SEO)

2009-11-23T19:22:00.000-08:00

With regards to Search Engine Optimisation and paid Search Engine Rankings In simple terms. There are 2 types of rankings. 1. organic 2. paid or sponsored. The organic side of things can be manipulated and improved with some analysis and research and some adjustments on the home page. We often improve existing websites by applying our years of knowledge and testing. In a

Great movie still

2009-11-20T06:12:00.001-08:00

bandfinder upgrade a resource for live performers

2009-11-15T23:15:00.000-08:00

Bandfinder is a project that I and my business partner have been working on for the last year and a half. Work has continued on the project to make it more user friendly for live performing artist members. We have made the latest round of changes and can invite people who are in live bands or solo artists or session musicians to join for free. They can take advantage of the useful promotional

Selling a business without any brand recognition is stupid

2009-09-14T17:03:00.000-07:00

I had a chat with a chap who was retiring after a successful career. He was ringing us because as he said "They told me that I need a logo"... He went onto say "I've been working for 45 years on my business, I'm now retiring and in order to sell my business, they tell me I need a logo. I asked him a few questions. He responded with some interesting information. "I haven't needed a logo until now.

Tactical goals versus Strategic goals

2009-09-14T16:56:00.001-07:00

Understanding what a goal is can be a life long journey for some and for others it is like second nature. Often goal oriented thinking can use phrases that may be a little confusing. Below I have turned an explanation of two potentially confusing types of goals into one of the most powerful methods of communication. An anecdote.To the question. what is the difference between a tactical goal

Spam and the potential of the good

2009-08-12T17:31:00.000-07:00

There are a lot of misguided but likely intelligent people using their knowledge of the internet and email to rip-off other people. Are these people born bad or can they still be influenced to show an act of kindness rather than an act of unlawful behavior. I don't know. Can we influence their future behavior by providing some insight into goodness and its potential benefit for all.I received an

Paul Rand on logo design

2009-08-11T05:30:00.000-07:00

I found many of Paul Rand's takes on logo design to be quite compelling. Especially the topic of dogs and crocodiles. It is also interesting to me that the word brand or branding is not used.This is a great short video for customers considering having a logo designed.

Paul Rand on design

2009-08-05T01:53:00.000-07:00

Oh how I drool at Paul Rand's sense of colour and turn of phrase.I would like his scissors.

Getting niched in the customer's mind

2009-08-04T16:48:00.000-07:00

Creative ---->adj. 1. Having the ability or power to create: Human beings are creative animals. 2. Productive; creating. 3. Characterized by originality and expressiveness; imaginative: creative writing.n. One who displays productive originality: the creatives in the advertising department.<---OK, now it says that all humans are creative. That doesn't niche us very well then.The other

Second guessing creative briefs

2009-07-05T15:22:00.000-07:00

I read an article from a marketing person recently. They are involved in the creative industry and the article was about briefing a creative.The take-out from the article was important from both the client and the creative expert perspective. It was that the client needs to be specific about what they want.After reading that article I could not help but to test that theory. After some further

Conceptual: Product design - one-push pizza cutter

2009-07-05T06:06:00.000-07:00

Push down and cut your pizza with one downward movement. Cut into eight slices fast. When positioned in the middle of the pizza, all portions are cut equally. Best suited for pizza shops with lots of quick orders. The arms holding the blades are flexible springs. Depending on the materials and spring direction, the flexible spring may assist in the downward pressure when the arms spread apart.

Rainwater tank signage. A clear compact sign

2009-04-22T08:36:00.000-07:00

Have you ever noticed the big ugly tank water signs in peoples front gardens.I did and really didn't like the look of them. The reason for that is that they completely detract from the garden itself. You end up basically looking at the sign and miss the garden all together.Girling Design has created a small range of versatile screw on signs and adhesive labels to bring the focus back to the

Art and illustration a success

2009-04-15T21:13:00.000-07:00

After several years of working on the illustrative side of Girling Design, we have presented our work in their own spaces.Printspace and Otispepper have their own blog environments and share consistencies of layout. Our work is kept separate within the blogs and the etsy stores to enable a clearer snapshot of style. Both brands are are the brainchild of both Mara and Nicholas Girling.Click here

Introducing Bandfinder

2009-04-02T06:19:00.000-07:00

Designed by Girling Design - bandfinder has been specifically designed to rock.bandfinder is a publicity tool for bands and venues. As long as each are members, they can publicise their gig on the home page and on their own profile pages.A CMS was custom developed to manage new members and their performances. The site also allows different groups to login and edit their own content.Venues can

everyone has them

2009-03-30T15:35:00.000-07:00

There is no lack of great ideas, but there is a shortage of people willing to implement them.

Good old fax machine

2009-03-25T23:04:00.001-07:00

Here’s part of a fax that a client of ours sent me to show the image in grey scale. It is of a design that I created in full colour. I like the way it looks as a fax and thought that I would share with you. It has a great tonal range still.

Giclee Prints onto A4 paper

2008-06-11T17:22:00.000-07:00

Title: Black suit, black hat, black cat loveTitle: Love the rain dropsThere are a group of illustrations that I have been working on over the last month or so. The idea is to explore a number of different creative materials to see if a style still comes through. In the past I have attempted to avoid having a recognisable style in the art I produce. For the first time I am purposefully exploring a

Are you selling or informing

2008-04-14T07:32:00.000-07:00

You might have heard people say, 'your website can sell for you while you sleep'. I have said and have heard this many times but it's important to consider this statement for a moment.It doesn't mean that all web sites are trying to sell something. And if they are, it doesn't mean that they are actually doing it well.The key to the statement is quite blunt and simple. In all of your information

Colour and texture and illustration

2008-04-10T07:26:00.001-07:00

A couple of pieces of art that are part of a larger range. Mara and I are currently creating giclee prints on archival paper. They look fantastic framed. We will be featuring more on the http://www.printspace.com.au web site. Printspace is the interior wall art service and art supply side of Girling Design.

A beautiful smile and a lot of chooks

2008-04-10T06:50:00.001-07:00

A card we recently created raised over $20,000 in charity in the form of chooks.The card facilitated the gift of chickens for each xmas card purchased. The card helps provide ongoing food for families in need.I’ve asked for photographs of the families receiving their chooks for the next card we do so people can see the good they had done last year.How cool. This little one made a lot of people

A business philosophy can motivate

2008-04-08T07:32:00.001-07:00

When combined with complimentary colours, great images and stimulating sounds and textures, words can communicate complex ideas faster and with deeper meaning. When it comes to business ideas, we believe that the most compelling script should be the philosophy of your business. Whether it is written down or communicated in conversation, your business philosophy can have a

Printing costs - Above and below the line promotions

2008-03-27T17:09:00.000-07:00

The following are a list of a few elements that can affect printing costs.This is a sample case relating to a 4 colour A4 brochure printed two sides, then folded roll fold to DL.Paper stock: This can make or break a job in terms of quality of the finished product, drying times, feel, appeal folding ability as well as how the ink sits on the stock.You can always get a cheaper printing price but at

What are you good at?

2008-03-25T03:55:00.000-07:00

You may have already discovered this but t is often a good idea to revisit this question from time to time.What are you good at?